Case Study

Smyths Toys Store Ordering

The Challenge

With the burden on the marketing department to take orders for POS via email and telephone, and manually fulfilling them, Smyths Toys needed a better solution.


  • Technology Implementation
  • Storage of Stock
  • Store Ordering
  • Picking, Packing and Delivery

Our Solution

Implementing MauveTech‘s Store Ordering solution provided an online portal for stores to order items visually. Creating order restrictions means that stores can only order within monthly budgets and minimum order values, with optional oversight by head office. Automatic product filtering based around store groups means that stores can only see products relevant to them – for example, stores in the Republic of Ireland will see price tickets in euros.


The Result

Following a successful launch, we added products from several different suppliers so that stores could place a single, multi-line order. Smyths now had one platform for stores to order from multiple suppliers, with product visibility limited by store groups. The burden was removed from the marketing department, and stores themselves could now also track orders and deliveries, with the platform preventing stores ordering incorrect items.


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