In Store 360° FSDU
Retail Point of Sale
Monster Energy needed an unmissable 360-degree FSDU that could be shopped from any angle, no matter its position in store. It had to showcase the key messaging of the Juiced range, drive awareness of the on-pack promotion, and disrupt shoppers in a busy store environment. It was to be aimed primarily at convenience stores where speed and ease are vital, and be able to hold multipacks as well as single cans.
After working on a previous concept that was only shoppable from a limited number of sides, we worked with Monster Energy to create this 360-degree FSDU to be shoppable from any angle. The artwork had to be eyecatching, so our MauveCreative designers used the bright colour palette in the brand guidelines to artwork this showstopping design. The MauvePrint team ensured that it was rigorously weight tested to hold the heavy products and ensured it was made from cardboard so that it'd be fully recyclable. The unit was delivered flat packed to stores along with assembly instructions for store staff to put up easily.
The FSDU successfully increased sales of the Juiced range in these high footfall areas with the unit combining elements of both traditional FSDUs and dumpbins. Monster Energy continue to use the unit as it enables retailers to have multiple SKUs off fixture, offering choice to consumers as well as showcase and highlight new lines.