Digital Advertising Graphic Design for L'Oréal

Dynamic, engaging content creation

The challenge

As part of a prolific, long-term collaboration with L’Oréal, we were engaged to create a series of compelling static artwork and engaging video content to support the launch of a new La Roche-Posay line: Toleriane Ultra. This was displayed across various outdoor mediums throughout cities across the UK.

Our solution

Our MauveCreative team used the assets provided to produce an eye-catching set of artwork for this new Toleriane range. The aesthetic had to match the clean and natural qualities that were integral to the product, and we designed some suitably stunning POS material to successfully convey these principles.

To accompany the static material we also developed a series of video content to further instil the core values and selling points of this exceptional product, to include a reiteration of the moisturiser’s distinctive hypoallergenic qualities. These striking visuals were also installed to captivate consumers in outdoor locations.

To add to our impressive creative output, we also undertook the project management for this campaign, and liaised with various local media agencies to ensure that the multiple specifications for outdoor display were adhered to.

The result

The creative output for this project speaks for itself. This series of Toleriane Ultra visuals was clean and refined, to perfectly match the product. The great success of this project demonstrates the dynamic service and meticulous attention to detail that we provide, which ultimately served to enhance and further nurture our partnership with L’Oréal.

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