Brand Print Marketing Campaign

Sweet success

The challenge

After successfully delivering a variety of past projects for Krispy Kreme UK, Mauveworx were challenged to manage and efficiently implement a campaign for a new, delicious donut innovation: Krispy Kreme ‘Bites’.

Our solution

Colleagues from across our MauveCreative, MauvePrint and MauveTech teams were called into action to creatively deliver this campaign. Our MauveCreative and MauvePrint 3D team completed a selection of enticing initial designs and concepts, which were then brought to life in stunning print by our MauvePrint team.

Our MauveTech platform once again proved instrumental to the successful distribution and management of the assignment. Using our Store Profiling module, we made sure that all individual items were meticulously and efficiently printed, sorted by delivery route, and packed into bespoke POS kits for each outlet. Our MauveFulfilment team distributed over 1,000 store kits, saving Krispy Kreme over 70 hours of labour.

Our dedicated account manager worked closely with the Krispy Kreme marketing team to steer the project and ensure timely decisions were made. Our main focus was to deliver the campaign on time and within budget, while incorporating new, exciting and innovative POS solutions.

The result

We were able to save Krispy Kreme time and money through our stock management solutions and highly efficient, fine-tuned distribution process. In total, we produced and delivered over 40,000 pieces of POS material for one of Krispy Kreme’s biggest (and tastiest!) campaigns of the year.

“The fact that Mauveworx understands our business and how we work really helped to make this campaign manageable given the tight turnaround times!”

Marketing Manager

Krispy Kreme

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