Autoglym Product Launch Kit: Bespoke PR Pack Design & Production
The Challenge
To support the launch of its new Exterior Trim Restorer Kit, Autoglym needed a premium PR kit that would showcase the product, strengthen brand perception and create a memorable experience for recipients.
The launch kit needed to reflect Autoglym’s reputation for quality and attention to detail, while providing a unique and engaging way to introduce the new product.
The brief required a bespoke solution that combined creative design, structural engineering and high-quality production to bring the product launch concept to life.
Deliverables
- Creative
- CAD Design
- Distribution
Our Solution
Our MauveCreative and MauvePrint teams collaborated to develop a fully bespoke PR kit, taking the project from initial concept and structural design through to final production.
Our in-house CAD team developed the bespoke packaging structure, carefully engineering the internal layout, product positioning and opening experience to ensure the kit was both secure and visually impactful.
The design was brought to life through high-quality print, finishes and expert assembly, with every detail carefully considered to align with the Autoglym brand.
40 bespoke PR kits were produced, assembled and quality checked in-house, providing a complete launch solution from design through to delivery.
The Result
The finished PR box transformed a product delivery into a memorable brand experience. Combining creative design, expert structural design and premium production, it elevated the product launch and created a lasting impression for every recipient.
By combining structural design, creative production and in-house manufacturing, Mauveworx delivered a bespoke PR solution that helped bring the Exterior Trim Restorer Kit launch to life.
“From concept through to delivery, Mauveworx exceeded expectations. The quality of the PR packs helped elevate our launch, driving strong engagement across key automotive journalists, retail customers, and influencers. The campaign generated excitement, strengthened our brand presence and played an important role in the success of the launch.” - Ed Jones, Head of Retail Marketing
Planning your next product launch? Talk to the team today.