Monster Energy X Lando Norris PR Kit
The Challenge
Working with our long-term client Monster Energy, we were tasked with creating a standout PR kit to launch Lando Norris’ new Zero Sugar energy drink—designed to captivate influencers, generate buzz, and feature a life-size replica of Lando Norris’ crash helmet, all while embodying the brand’s energetic identity.
Deliverables
- Creative
- CAD Design
- Distribution
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Our Solution
Printed, assembled, and finished by our in-house MauveFulfilment team, over 1,000 kits were sent to influencers and athletes across the UK, EU, USA, and South Africa. Inside, the single drink was presented with responsive lighting that activated on opening—delivering a playful, interactive unboxing experience that brought Monster Energy’s bold, fun personality to life.
The Result
Monster Energy was thrilled with the final PR kit, which perfectly showcased Lando Norris’ Zero Sugar Monster drink. The life-size crash helmet box captured attention across social media, with TikTok posts from influencers and athletes driving thousands of impressions and reaching new audiences through its show-stopping unboxing experience.
Creative PR kits like this are a powerful way to boost brand visibility and engagement. If you’re looking for a talented design and print team to bring your influencer or PR activations to life, get in touch with us today.
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