Berocca Omnichannel Campaign: In-Store POS Displays and Digital Ads
Together with HH Global, the Bayer team needed a range of creative assets that were consistent but adapted for use across multiple channels - including in-store activations for supermarkets and pharmacies, plus digital web banners and in-store digital screens.
- Cross-Channel Concepts
- Creative Design
Our MauveCreative team devised moodboard concepts leading to the creation of assets for multiple sizes and orientations, depending on store sizes. The variety of channels included in-store digital screens, in-store end of aisle graphics, mid-gondola trays, out-of-home animated ads, webpage banners and social media ads. The printed displays were produced by our MauvePrint teams with full account management, and dispatched to stores across the UK.
The displays were sent out to Boots, Sainsbury's and other retailers and pharmacies, complemented by the full campaign messaging delivered across a range of channels. This led to an engaging, consistent omnichannel activation for the brand, which uplifted brand awareness for Berocca.