The Sweet Taste Of Success | Krispy Kreme FSDU

As Krispy Kreme UK and IRE’s trusted partner for over 8 years, they asked us to create 80 brand-new, free-standing display units (FSDUs) for use in family resorts and service stations. The FSDU had to be durable enough to withstand day-to-day use in a high footfall space, and be visually striking to encourage a purchase in these busy environments.

“From initial brief to final prototype, Mauveworx offered expertise and solutions to refine the solution and make sure we had a merchandising proposition that was brand-centric, customer-centric, retailer-centric and would stand up to the robustness required in busy retailing environments”

Ed Jones
Head of Shopper Marketing at Krispy Kreme

Strong, durable, and scratch-resistant, our MauvePrint team recommended using laminated dibond which is cheaper than metal, has a faster production time, and no minimum order quantity. With the inner material made from recycled tyres and rubber, dibond is also an environmentally-friendly option.