Nailing Home Improvement Retail

When it comes to home improvement, the in-store experience still matters more than ever. Customers might browse ideas online, but the final decision – the one that makes them pick up a product, feel a finish, or imagine it in their home – happens in store.

At Mauveworx, we’ve spent years helping major home improvement retailers and brands turn their stores into powerful, engaging spaces that drive both inspiration and sales. Here’s what we’re seeing across the industry and how you can stay ahead.

Big, bold visuals are back
Home improvement shoppers want to see possibilities. Lifestyle-led imagery, lightboxes  and large-format graphics are becoming the standard for top-performing stores. They don’t just advertise - they immerse.
We’re producing more high-impact print than ever before, helping brands create displays that feel modern, clean and aspirational - the kind of spaces where shoppers can picture the finished project.

Digital and physical are blending
Even when customers walk into a store, they’ve already been online. That means your in-store messaging has to align perfectly with what they’ve seen on your website or social media.
From QR-enabled displays that link to online guides, to digital screens that update content seasonally, we’re seeing brands blur the lines between channels - creating a seamless experience from screen to shelf.

Flexibility is everything
In the home improvement world, product launches and promotions move fast - and stores need to keep up. Modular displays and quick-turnaround POS kits are helping retailers stay agile.
At Mauveworx, our fulfilment and distribution teams make sure campaigns reach the shop floor on time just is beautiful as it has left, whether it’s a national rollout or a one-off regional push.

Sustainability is now the standard
Shoppers care where materials come from – and retailers are responding. From recycled boards to low-impact print processes, sustainability is no longer just a box to tick; it’s part of your brand story.
We’ve made major strides in offering eco-friendly alternatives without compromising on quality or finish, helping our clients meet their environmental goals and appeal to increasingly conscious consumers.

Stores as inspiration zones
The best home improvement stores don’t feel like warehouses – they feel like living spaces. From kitchen mock-ups to garden room setups, the goal is to spark ideas and create an emotional connection.
Our creative production team works closely with retailers to bring these spaces to life, combining design, print, and build expertise to create immersive “shop-the-look” environments.

Home improvement retail is evolving fast. Stores that invest in creativity, consistency, and sustainability will be the ones that stand out. We’re specialise in bringing retail spaces to life. With years of experience across the home improvement sector, we understand the challenges of scale, logistics and brand consistency.

If you’d like to talk about how to elevate your in-store marketing, we’d love to chat.