Specsavers internal rebrand using tension graphics and wall paper printing.

The challenge

We were tasked with rolling out an internal rebrand for our long-term clients Specsavers. This was to include both the standardisation of out-dated and inconsistent branch imaging, as well as implementing an innovative asset management solution, with a view to providing a more enjoyable and functional in-store experience.

Our solution

In collaboration with Specsavers, we prepared a series of solutions, formulated from design through to delivery. These changes were enacted over a six-month period, and included profiling stores for optimal space management, as well as providing bespoke graphic planning and creation for each of the 830 Specsavers locations nationwide.

Our experience and expertise across all areas of this brief meant that we could efficiently manage the entire rebranding and graphics process. The asset management solution, product design, and production were all accomplished under one roof, with the benefit of exceptional consolidation.

The result

“We are really proud of how wonderfully this project worked.”

A series of unified, bespoke tension fabric systems were implemented in each store with minimal disruption during opening times.

Our Technology provides simplified stock management in real time by offering instant access to key information in-store, which is linked to our fulfilment centre, keeping the store teams up to date with relevant materials.

“This re-branding project has had a huge positive impact on Specsavers’ staff and customers.”

Brand GuardianSpecsavers