Assassin’s Creed launch - powered by Monster

Mauveworx place brand at the heart of theatrical customer engagement

The challenge

Monster tasked us with designing and producing theatrical in-store POS to promote their association with the popular video-game franchise Assassin’s Creed.

Our solution

This project demonstrates our ability to coordinate a campaign in full, from inception and production to distribution and customer engagement. We recognised the need to ensure strong Monster brand visibility within the fundamentally Egyptian aesthetics of the Assassin’s Creed content, and duly created captivating POS using cardboard engineering that successfully engaged customers with this dual-branded promotion.

Our expert experience in POS design, creation, manufacture and delivery guaranteed that we knew intuitively how to ensure that each item was quickly and efficiently produced, while remaining on-budget, and compliant with the various territory requirements facing the campaign.

The result

Just a quick look at the visuals for this project confirms how impressive and effective our work for Monster was.

This full suite of visually striking POS was showcased in stores worldwide, and Monster continued its successful association with video game franchises. We were responsible for the POS campaign from ideation to delivery, as both Monster Energy and Ubisoft enjoyed a huge degree of continental exposure.

The end to end solution at Mauveworx has been a great addition to our business needs. From the creative right through to the in-store execution for over 80 countries has really helped keep control of our large projects.

Head of POS EMEAMonster