After successfully delivering a variety of past projects for Krispy Kreme, Mauveworx were challenged to manage and efficiently implement a campaign for a new, delicious donut innovation: Krispy Kreme ‘Bites’.
Krispy Kreme ‘Bites’
Colleagues from across our Creative, Production and Technology teams were called into action to creatively deliver this campaign. Our Creative and 3D team completed a selection of enticing initial designs and concepts, which were then brought to life in stunning print by our Production team.
Our technology once again proved instrumental to the successful distribution and management of the assignment. Using store profile data, we ensured that all individual items were meticulously and efficiently printed, sorted by delivery route, and packed into bespoke POS kits for each outlet. Our fulfilment team distributed over 1,000 store kits, saving Krispy Kreme over 70 hours of labour.
Our dedicated account manager worked closely with the Krispy Kreme marketing team to steer the project and ensure timely decisions were made. Our main focus was to deliver the campaign on time and within budget, while incorporating new, exciting and innovative POS solutions.
We were able to save Krispy Kreme time and money through our stock management solutions and highly efficient, fine-tuned distribution process. In total, we produced and delivered over 40,000 pieces of POS material for one of Krispy Kreme’s biggest (and tastiest!) campaigns of the year.
“The fact that Mauveworx understands our business and how we work really helped to make this campaign manageable given the tight turnaround times!”Marketing ManagerKrispy Kreme