Creating campaign artwork is a critical but time-consuming process. With over 300 different styles of header, barker and tickets, Carpetright tasked us with the challenge of reducing the current 12-week process to sign-off. Artwork generation was a manual task sitting amidst the marketing department with a limited number of easy tickets being templated.
Carpetright reduce artwork creation timeline by 80%
As it was so simple to upload Excel production spreadsheets, this task was passed to the product trading team to generate and proof their own artwork, reducing the timeline by over 80%.
- Automated generation of all campaign artwork
- 26 templates produce 303 artwork styles
- Artwork generation and proofing moved from marketing to the trading team
- All artwork generated in a couple of hours
- Reduced lead time from 12 to 2 weeks
- Finished artwork now seamlessly transferred to DAM for printing in-store
- Substantial cost-saving over manually generating artwork
“MauveTech has made our marketing team far more efficient.”JoannaHead of Brand, Carpetright