Vichy Minéral 89 Case Study: Digital and Print Advertising
Our long-term clients, Vichy, asked the MauveCreative team to create high-impact, stand-out creative to showcase the Minéral 89 product and key messages, and ensure consistency across various out of home (OOH) placements in UK mall and rail networks.
The digital and print artwork had to continue to drive awareness and increase Minéral 89’s position as the icon of the Vichy brand, with distinctive assets that showcased the product’s superiority and medical authority. It was important to differentiate across creative while ensuring a consistent look and feel.
Taking the raw content from another market, we designed a range of video and static advertising creative specifically to suit the UK market and channels. We worked to the set of specifications for each channel and made sure that the messaging and creative was consistent at every touchpoint.
For the digital advertising channels, we created animation that made sure the messaging was attention-grabbing and clear for an on-the-move audience.
We successfully showcased the key messaging in every asset for each touchpoint, both in print and digital. The Vichy team were delighted with the results, with the four-week campaign ending on +38% in EPOS, totalling more than 5 million impressions.