As Krispy Kreme UK and IRE’s trusted partner for over 8 years, they asked us to create 80 brand-new, free-standing display units (FSDUs) for use in family resorts and service stations. The FSDU had to be durable enough to withstand day-to-day use in a high footfall space, and be visually striking to encourage a purchase in these busy environments.
Strong, durable, and scratch-resistant, our MauvePrint team recommended using laminated dibond which is cheaper than metal, has a faster production time, and no minimum order quantity. With the inner material made from recycled tyres and rubber, dibond is also an environmentally-friendly option.
Ed Jones, Senior Marketing Manager at Krispy Kreme, said:
“From initial brief to final prototype, Mauveworx offered expertise and solutions to refine the solution and make sure we had a merchandising proposition that was brand-centric, customer-centric, retailer-centric and would stand up to the robustness required in busy retailing environments.”
Want to find out more about some other projects of ours? Find out how we helped Lakeland with their latest campaign by clicking here.